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Digital Marketing and ROI - Part 3 - Attract, Retain and Convert

I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.


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The “Bible” Of Search Engine Marketing

It’s common for comprehensive books written by respected authorities to be tagged as the “bible” of a particular topic or industry. My vote for that distinctive title in our industry goes to Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Both Mike and Bill are longtime search marketing veterans who were responsible for the search marketing strategy and implementation for IBM.com’s massive global network of web sites. They’re both currently active marketers who work with a wide variety of well-known organizations and brands, primarily now at the strategic level.


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Bookshelf: New Column From Search Engine Land

Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land.


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Why CafePress Needs Online Ratings

If you’re not familiar, CafePress is a site where you can purchase custom-designed apparel and gifts. There are many merchants selling their designs as well. Today, CafePress unveiled its new design, and it looks great.


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Q&A With Kieran Hawe, Director, SEO/Search: MTV Networks

This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe.  Kieran practices our art as the Director, SEO / Search - Global Digital Media for MTV Networks, based in New York.  He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but also on how to get in his good books, and where to eat when in NYC.


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Yahoo’s Inquisitor Plugin Now Available for Firefox and Internet Explorer

Earlier this year, Yahoo acquired the Inquisitor plugin, which is a search suggestion plugin for Safari. A few months later they updated it, but it still remained for the Safari browser.


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Yahoo Enables Zip Code Geotargeting

Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can.


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18-34 Year Old Responds to Email Marketing Over Social Network Marketing

Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media’s inception. Now, a new study from ExactTarget is showing how tough it can be.


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When You Turn A Link On, Does It Return The Favor?

Last week during SMX East, the Link Building Boot Camp was a 75-minute overview of everything you ever wanted to know about link building and then some. This session was offered to anyone who wanted to learn the basics, get a solid understanding of links and prepare for the rest of the linking panels throughout the week. I was one of two speakers (I shared the podium with Eric) and covered the history behind link building, how links work, the concept of link popularity and how to get them.


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Omniture Aquires Mercado - End to End Demand Engine in the Works

Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and product merchandising to increase conversions.


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