SEO News
Blekko and DuckDuckGo Partner
Blekko, the slash tag search engine, and Duck Duck Go, with semantic understanding, have initiated a reciprocal arrangement for showing results. From Blekko. “Blekko will now power DuckDuckGo’s search results for the following categories of searches: health, colleges, autos, personal…
Local.com Gets a New CFO
Local search site Local.com has announced the appointment of Brenda Agius as its new Chief Financial Officer. Agius has 15 years of experience in corporate financial management for such companies as Miva, Neighborhood America, and Slingpage, Inc. “We are pleased to welcome Brenda to Local.com’s management team. She brings broad financial knowledge and industry specific [...]
Yahoo Adds Behavioral Targeting Features for Search and Display Ads
Yahoo today unveiled a trio of behaviorally targeted ad options for both search and display ads. 1. Search Retargeting for Display Ads — lets advertisers target display advertising based on a user’s search activity. So a user that searches on a term like “sandals” could be served a display ad for footwear elsewhere on Yahoo’s [...]
Yahoo! News Executive Editor Heads to Hearst
Yahoo!’s executive editor and general manager of news is heading to Hearst. Neeraj Khemlani will become Heart’s VP of Digital Media. Khemlani is one of many Yahoo! execs to leave in the past year. Though, most of his former colleagues have ended up at Microsoft. Read more from the source Related Keywords for this posts: [...]
61% of Reluctant Consumers Can Be Positively Swayed Online
It seems like the news about the economy gets worse by the day. If it has you scratching your head (or ripping out your hair) trying to figure out what your online marketing strategy should be in the coming years, don’t get discouraged just yet. In a survey conducted by Jupiter Research for Bazaarvoice and [...]
Microsoft Forms Advisory Council for the Development of Next Gen Ad Platform
Microsoft today announced the creation of the Publisher Leadership Council. The council will consist of a select group of top web publishers who will consult the software giant in the development of its next generation advertising platform, Microsoft PubCenter. The group’s charter members include executives from IAC, Dow Jones Online, The New York Times Co., [...]
AOL Adds Collapsable Widgets, New Theme Color to Home Page
AOL has made two updates to their home page. First up, some widgets are now collapsible. For example, if all of the current news about the economy is too depressing, just click the arrow next to “Financial News” in said widget, and the box tightens up to just display the title bar. Click the arrow [...]
YouTube Launches Collaborative Annotations
Last year, YouTube enabled annotations, which lets users make little notes about their videos. Now, they’re offering users the opportunity to open annotations up to their viewers for collaborative annotations. To do so, go to the annotations editor under “My Videos” or on the page of your video that you want to allow the collaboration [...]
Google AdWords Changes URL Display Policy
Starting tomorrow, February 24, Google AdWords will begin implementing a new URL display policy. From then on, if you have multiple display URLs in the same ad group, they must all have the same top-level domain. Google gave the following example as a group of URLs that would work in the same ad group: * [...]
Guy Kawasaki and John Gerzema to Keynote at SES New York
I’ve just returned from Search Engine Strategies London and it’s already time to get ready for SES New York 2009. Fortunately, most of the content for the two keynotes, Orion Panel, 65 conference sessions, and nine training workshops will be brand new and even the format for the show is significantly different, so it won’t [...]