Archive for October, 2008
Omniture Aquires Mercado – End to End Demand Engine in the Works
Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and [...]
SES Chicago – Professor Lawrence Lessig Keynote!
There are dozens of reasons to consider going to Chicago in December. OK… perhaps that statement was a bit of a stretch. As wonderful as the city of Chicago is, there are few reasons for anyone who doesn’t live there to travel there at the beginning of winter. If you’re a member of the search [...]
Digital Marketing and ROI – Part 1 – The Rules Rewritten
All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government. For similar reasons, all advertising is going digital. Even [...]
7 Recession Strategies For B2B SEO
Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your [...]
Google Analytics Unveils 7 Major Updates
Just in time for a weakening economy and the holiday retail season, Google will begin rolling out 7 new features to Analytics over the coming weeks. The new updates are enterprise level features that Google will now be offering for free. First up is an integration with AdSense. This one will be rolled out over [...]
60% of Marketing Budgets Remain Unchanged by Economy
So far, the majority of marketing budgets are not facing changes or cuts due to the economy, according to survey results released by eMetrics. 60% of respondents said their marketing budgets haven’t changed. After that, the news gets a little discouraging. 27.6% said their budgets are being affected negatively, while 6.9% answered very negatively. Only [...]
G1 Officially Available Today, Should You Buy One?
The G1, a new mobile device from HTC available and featuring Google’s brand spankin’ new mobile platform Android, is now officially available at T-mobile. But should you ditch your Blackberry, Palm, iPhone, etc to get one? The G1 has a touch screen, similar to the iPhone, but it doesn’t have multitouch. It has a mobile [...]
Quintura Unveils Site Search, Receives Patent
Quintura has launched its first site search solution. It’s initially only available in the U.S. “Web publishers who add Quintura’s free, hosted solution to their websites will realize significant cost savings and generate a new revenue stream,” said Yakov Sadchikov, founder and CEO of Quintura. “Online publishers are given a unique opportunity to engage their [...]
Google’s My Location Now with WiFi
Google’s My Location technology is cool. When I’m using my iPhone, I just hit a button and it gets a pretty close assessment of where I am, using cell triangulation (yes, I still have a first gen iPhone). Now, Google is outfitting My Location with the ability to use WiFi access points in determining location. [...]
Building Brand Awareness With Content & Display
Sure, search is an effective marketing channel — and it is particularly adept at capturing demand — but the one thing search can’t do is generate demand. Given that, marketers need to be mindful that solely relying on search is a mistake, especially if you are launching something new. Instead, you need to first build [...]