Archive for October, 2008
Digital Marketing and ROI – Part 3 – Attract, Retain and Convert
I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert. The search and Internet marketing sector has been a defining presence in the digital marketing space for over [...]
The “Bible” Of Search Engine Marketing
It’s common for comprehensive books written by respected authorities to be tagged as the “bible” of a particular topic or industry. My vote for that distinctive title in our industry goes to Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Both Mike and Bill are longtime search marketing veterans who were responsible for [...]
Bookshelf: New Column From Search Engine Land
Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land. In today’s debut post, I review the newly updated second [...]
Why CafePress Needs Online Ratings
If you’re not familiar, CafePress is a site where you can purchase custom-designed apparel and gifts. There are many merchants selling their designs as well. Today, CafePress unveiled its new design, and it looks great. But searching for a design you like can be a chore. That’s why I think CafePress should adopt an online [...]
Q&A With Kieran Hawe, Director, SEO/Search: MTV Networks
This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe. Kieran practices our art as the Director, SEO / Search – Global Digital Media for MTV Networks, based in New York. He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but [...]
Rent Laptop » Help Fix My Computer Quickly and Easily!
Will somebody help fix my computer quickly and easily? I posted that exact same question in forum once. It was a very active forum populated by newbie computer technicians, gadget or technology lovers and even professional computer …
Yahoo’s Inquisitor Plugin Now Available for Firefox and Internet Explorer
Earlier this year, Yahoo acquired the Inquisitor plugin, which is a search suggestion plugin for Safari. A few months later they updated it, but it still remained for the Safari browser. Now, the plugin is available for Firefox and Internet Explorer browsers. Included with the release are algorithm enhancements, and IE users will get a [...]
Yahoo Enables Zip Code Geotargeting
Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can. Sure, you might get fewer clicks, but clicks aren’t the end game. Conversions are. If you are looking to target audiences in certain locations, then serving up ads to specific geographic areas is key. To do [...]
18-34 Year Old Responds to Email Marketing Over Social Network Marketing
Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media’s inception. Now, a new study from ExactTarget is showing how tough it can be. The report showed that 18-34 year olds say they’re more likely to respond to marketing efforts via email or direct [...]
When You Turn A Link On, Does It Return The Favor?
Last week during SMX East, the Link Building Boot Camp was a 75-minute overview of everything you ever wanted to know about link building and then some. This session was offered to anyone who wanted to learn the basics, get a solid understanding of links and prepare for the rest of the linking panels throughout [...]