Yahoo Enables Zip Code Geotargeting
Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can.
Sure, you might get fewer clicks, but clicks aren’t the end game. Conversions are. If you are looking to target audiences in certain locations, then serving up ads to specific geographic areas is key.
To do so in Yahoo, following the following steps:
Click the “Campaigns” tab.
Choose a campaign.
Click the “Campaign Settings” drop-down located in the upper right-hand corner (above the graph).
Select “Geo-Targeting.”
You’ll be able to geotarget in the following ways:
Entire Market
Country
State/Province
DMA
City
ZIP code
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