Archive for October, 2008
Finding The Sweet Spot
Many of our customers are companies who sell online marketing services to small businesses. When they come to us for sales leads, they usually know exactly what they want – what profile of businesses they‘re looking for and from which sites they’d like us to get the leads. Nevertheless, we do have customers who come [...]
Tools of the SEO Trade
In SEO, success is as much about your toolkit as it is about your skillset. Without great tools at your disposal, your ability to get the job done is really hampered. At SMX East this month I presented some of my favorite tools on the “Tools, Glorious Tools” panel. (Download my Powerpoint.) What I came [...]
What’s Ahead For Search Marketing In 2009
It’s an understatement to say that we live in uncertain times, and that any data that can help us strategize, plan or even to some extent predict what’s ahead is worth its weight in… well, let’s just say this kind of information is invaluable. That makes the Marketing Sherpa 2009 Search Marketing Benchmark Guide very [...]
Google’s New Metric For YouTube Ads: Brain Waves
The news came across the wire recently that Google has ventured into new territory to sell the value of their ad space and ad targeting on YouTube. Rather than the standard metrics of clicks and conversions Google is selling a new kind of metric—brain waves. YouTube has recently been pushing overlay ads which appear in [...]
Yellowbook Launches G1 Mobile Application
Local business publisher Yellowbook has launched a new mobile application for the G1, the brand new Android-powered phone. Yellowbook already has apps for Windows Mobile, Blackberry, Palm, and the iPhone. If you want to download it to your phone, follow these instructions: Tap the Browser icon on the home page. Tap Go to URL. Enter [...]
Local Search Marketing Tips for B2B Marketers
B2B marketers establish conversions – or desired actions – throughout their customers’ buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitalize on these interactions and differentiate your firm based upon one very important factor [...]
IAB Unveils New Workflow Improvement Initiatives
The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. Here they are: E- Business Interactive Standards, a beta release of an XML-based solution for automating the transfer of business order information between advertising agencies and media companies. Beta testing partners will be implementing and refining this solution throughout 2009. [...]
New AOL.com Launches; Due Diligence on Yahoo Merger Reported
When I read that AOL.com launched a new homepage, I naturally hopped on over there to see what the new look, um, looked like. It looked the same, except with dark blue trim and web 2.0 stripes in the background for good measure. Read more from the source
14.5 Million People in the U.K. Visited at Least One Blog
comScore released a study today that found 14.5 million people in the U.K. visited at least one blog in August, representing 41% of the total U.K. Internet audience. “Blogs have become part of the essential fabric of the Internet today,” Herve Le Jouan, Managing Director of comScore Europe said in a press release. “They live [...]
Live Search Implements Instant Answers Into Search Results
We know that searchers want answers, and there are plenty of answer sites out there to fuel their curiosity. Now, Microsoft’s Live Search team is including some answers in their search results. Encyclopedia, Traffic and Horoscope information will now display answers within results. For example, you can type in the question “How tall is Mount [...]