Archive for September, 2008
Obama v. McCain in Online Display Ads, Video Views, and Searches
After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S. comScore has analyzed the online display ad views, website video views, and searches conducted for Senators John McCain and Barack Obama. Obama leads McCain in online display ad spending and searches [...]
Ad Network interCLICK Expands to Los Angeles
Fast growing ad network interCLICK is opening an office in Los Angeles. They’ve tapped Monica Seebohm to head the office, and have made her the Senior Director of Sales, Southwest. Seebohm was previously at ValueClick Media as a strategic accounts manager. “Monica has tremendous sales experience with a strong track record for exceeding performance goals, [...]
Can You Pass Google’s Credit Check?
Getting your site listed on the first page of Google’s search results is a bit like getting a loan from a bank. You aren’t likely to be approved for a loan if you have no income and no credit history. It’s too risky for the bank to extend credit to those who aren’t worthy of [...]
GenieKnows Embedded Maps are Key to Webmasters and Local Search
xHalifax, NS based search engine GenieKnows has released a new embedded mapping feature associated with its local search engine. As traditional desktop search morphs towards searches conducted on mobile devices, local search is becoming far more important to advertisers and merchants and thus to the webmasters who serve them. The most successful local search marketing [...]
Internet Killed the Video Star
Video on the brain lately… A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about [...]
Google Co-Founder Sergey Brin on Chrome
In a short interview following the announcement of Google’s new web browser, co-founder Sergey Brin explains the hows and whys of Chrome. Sergey Brin Talks Chrome (Please follow link for video) Bonus Trivia Question: Q) Why did they call it Chrome? A) Chrome is the word used to describe the borders surrounding a web browser. [...]
B2B Lead Generation Tips
The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where people register to receive valuable information or complete contact forms. Below I share five simple yet effective tips [...]
Chrome: The Third Keystroke of the Googlopalypse
One of the worst kept secrets in search is Google’s encompassing desire to damage or even deep-six Microsoft. Google has taken a leading role in leading computer users into the clouds. By fundamentally altering the tools available to computer users, Google has established itself as the most dangerous adversary Microsoft has ever faced. Yesterday morning, [...]
Moving Away from SEO Link Building
My last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are [...]
Online Shopping Expectations This Holiday
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options—at a minimum. Surprisingly, according to a survey by Retail Systems [...]