Archive for September, 2008
xRank and the Yahoo Buzz Index
Recently, SEW Expert Erik Qualman examined Google Insights for search trends related to newly announced Republican Vice Presidential nominee Sarah Palin. Like Barack Obama, being unknown sends people a-searching on the internet. Google Trends and Insights gets a lot of attention when it comes to measuring searches, and so does measurement firm comScore. But the [...]
Incentives Key to Mobile Marketing Success
Incentives can help mobile users overcome their initial negative reactions to mobile advertising, according to survey data released by ABI Research. 37% said incentives would increase their response to a text-based ad 11% said incentives would have no impact “We think that in general, advertisers and operators must tread carefully when delivering marketing messages to [...]
Google AdWords Separates Content and Search Network Stats – FINALLY!
In the Search Engine Watch forums, user searchengineman (Does he wear a cape? I hope so!) noticed a change to his AdWords statistics. Now, he could check separate statistics for ads on the content network and ads via search. So how did he feel about it? In the words of a famous Etta James song, [...]
Google Analytics Now Shows When a Visitor Uses Chrome
Want to know when the uber early adopters and drinkers of the Google kool-aid are browsing to your site? Then check your Google Analytics. GA is now showing Chrome in the browser section of your data. Chrome is the Google-developed browser that was released into, what else, beta this week. Anyone checked their Analytics for [...]
Google Chrome, Android and the Future of Mobile Search – Webcology on WebmasterRadio.fm
A lot has been written about Google’s new web browser Chrome over the past few days. Given the central importance of the browser to user experience, the introduction of Chrome is one of the most interesting, exciting and ominous developments in Internet history. On Tuesday, I posted a look at Chrome and Google’s motivations for [...]
Cleaning Up the Retail Site Navigating Mess
In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer’s inventory. Most of Netconcepts’ clientele who have implemented these technologies report good results, increased conversion and sales. From the natural search perspective, many such marketers are pleasantly [...]
Sugarrae: Google Pushed Twitter To NoFollow All Links?
While the rest of the world was distracted by the launch of Chrome, Sugarrae aka Rae Hoffman – definitely a woman who “pulls rank” – was covering the nofollowing of links over at Twitter at the behest of Google. Her argument is powerful and once again challenges Google for pushing sites to do what they [...]
How Much Are SMBs Spending On Online Advertising?
At Palore, we examine SMBs’ online advertising behavior, collecting information on the online presence of small businesses, ad spend data, advertising packages, etc. We recently completed a advertising-related survey of small businesses in the Boston metropolitan area that includes over 20 local, vertical and IYP sites. We looked at over 30 categories of businesses. The [...]
As consumers cut back, marketers offer “recession specials”
Earlier this week, comScore released the results of a study examining recent changes in consumer attitudes and perceptions about the state of the U.S. economy. The study found that consumers in all income segments are cutting back on spending due to concerns about the economy, and that they were doing so to an even greater [...]
Google Adds Some Cities to Georgia Maps; Still Can’t Find Abkhazia
Recently, I examined various online maps for their ability to provide data in the country of Georgia, a Caucasus state which was recently invaded by Russia. Google left a lot to be desired, but today comes an announcement that more data has been added to their Georgia Maps. Notice in the screenshots below how more [...]