2 Key SEO Strategies For Online Niche Market Domination
By Yoshiko Choy
Search Engine Optimization is the most important strategy to Online Niche Marketing Domination. Keyword research should manifest the process of your online niche marketing strategy. A keyword-rich niche article gets your article indexed by search engines and enhances chances of being listed in the search returns.
On-Page Optimization is the first strategy for all your online niche marketing activities. Below are the steps creating your keyword list.
• Brainstorm broad keyword list which comprises of major search terms, namely single keywords & short phrases. Make a list of the 5-10 major keywords describing your website.
• List core terms from your major keyword list, which may constitute 2- and 3- word phrases that will attract the bulk of your keyword traffic, representing the most popular phrases. Build a list of at least 10-20 core terms.
• Include the obvious and related keywords or phrases by making a list for obvious keywords that describe your site, products, services offered and listing out related terms which are extensions to your major theme of the website. Also issues like singularity vs plurality, mis-spelling, as well as stop words should be addressed.
• Prioritize and map your core terms, deciding on 10 to 15 top priority primary core terms. Expand this and you should have at least 10-15 clusters,
• Propagate relevant keywords into the Title Tag, Meta, Keywords Tags, Headings, Alt text, anchor text or navigational links
Off-Page Optimization is the other important strategy for your online niche marketing domination. This is namely:
• The number of Websites that link to you
• Which sites are linking to you
• The page title of the website linking to you
• Google PageRank of these sites
• Which anchor text is used to link to your site
As tedious as the process of keyword optimization is, you must start at the beginning of any internet marketing activities with the relevant keywords. Do things right, right at the beginning, right from the moment you choose your domain name, to creating a post in your website, writing an article, crafting a press release, your core and related keywords should be the driving factor.
Yoshiko Choy is an entrepreneur and a management consultant in business & marketing with 17 years of experience in Large Locals, MNCs, consultancy firms and is an avid internet marketer. She holds an Executive MBA with California State University. First Stop – Get the latest reviews and updates on niche marketing at http://OnlineNicheMarketing.org Also read about business & marketing management at http://BusinessFast4ward.com
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